SaaSDE Global framework
Accelerating your internationalization success
STEP 1 - Readiness for global expansion
Analyze your capabilities, resources, and expertise to gauge your readiness for global expansion
- Evaluate your financials, international readiness, and communication
- Pinpoint opportunities for growth and improvement to thrive in a new market, including strengthening your network and ecosystem.
- Assess your value proposition, including products, services, use cases, references, and key differentiators
STEP 2 - Assess key markets with our in-country experts
Select and evaluate strategic markets for your international expansion with the help of local experts
- Explore potential market opportunities with a focus on financial feasibility
- Gain insights into legal, financial, and cultural nuances to guide international investment
- Draft an operating model and plan for the product-market fit phase
STEP 3 - Identify local opportunities and competitive landscape
Recognize business opportunities, challenges, and advantages associated with expanding your business into a new international market
- Identify potential clients, partners, and stakeholders within the extended ecosystem
- Conduct comprehensive market research and analyze the local landscape, including a detailed assessment of competitors’ strengths and weaknesses
- Develop a strategic go-to-market plan tailored to the identified opportunities and challenges
STEP 4 - Engage with local market
Build more than connections for a sustainable business and validate your go-to-market operating model
- Adapt your value proposition to align with the local market and language requirement
- Reach out to target organizations and potential partners with clear value
- Evaluate the financial requirements for your international business' establishment
STEP 5 - Expand your business opportunities
Scale your business opportunities outreach with a stronger value proposition
- Expand engagement efforts with more target companies and strategic partners
- Enhance the effectiveness of B2B meetings by collaborating with local experts
- Ensure a strong product-market fit and maintain a competitive advantage
STEP 6 - Account management
Strengthen your local presence with trust and credibility
- Trusted relationships through face-to-face interactions, deeper understanding of local market pain points, and faster response times to client inquiries
- Ensure customers achieve their desired outcomes with your product/service proactively
- Essential local administrative and operational functions
STEP 7 - Governance with a country representative
Sustain your long-term and profitable growth; effectively lead local teams and operations
- Governance to drive revenue growth and market expansion with clear KPIs
- Manage cross-functional teams and stakeholder relationships
- Strategic decision-making with local market knowledge